THE TOURISM PRODUCT MAY BE A SITE OR EVENT AND LOCATED IN AN URBAN OR RURAL AREA COMMUNITY.
THE PRODUCT MAY HAVE THE MOST POTENTIAL BUT NOT NECESSARILY THE MOST VISITED BY DOMESTIC AND INTERNATIONAL VISITORS
MUST HAVE THE POTENTIAL TO IMPACT ON THE WORLD TOURISM MARKET AS "ONE OF A KIND", A MUST SEE AND DISTINCT TO GHANA'S TOURISM.
THE PRODUCT SHOULD BE EASILY INTEGRATED INTO DAILY COMMUNITY LIVESTYLES, THEIR OCCUPATION AND CULTURE.
PRODUCT MUST HAVE THE POTENTIAL TO POSITIVELY IMPACT ON THE POPULATION OF COMMUNITIES THROUGH TOURISM RELATED INCOME GENERATING ACTIVIES AND SOCIO-ECONOMIC DEVELOPMENT
COMMUNITIES MUST HAVE A CORE BASE OF PEOPLE ENTHUSIASTIC ABOUT TOURISM, KNOWLEDGEBALE AND EDUCATED ABOUT THE COMMUNITY HISTORY, CULTURE AND THE ENVIRONMENT.
COMMUNITY MUST HAVE A GOOD TRACK RECORD OF SAFETY AND SECURITY FOR VISITORS.
